To tag a tag A blurb or a tag is a statement about a book, record or video, supplied by the publisher or distributor, like "The best-selling novel" or "Greatest hit tunes" or even "Perverse sex ". Some book tags are fat lies or bogus citations found under god knows what door mat . But even the bad ones are far better than the worst video tags. The tag "She had to sin with her son" was attached to a video about a mother's working Sundays at her son 's shop, thereby sinning against the 3rd commandment! Such tags should be tagged "deliberately misleading".